It strikes you that there very few place brands present at WMC. Certainly that reflects just how international the industry really is. Its a clear difference between trades. But on the other hand, as of any industry its extremely dependent on innovation, infrastructure and good local business climate. Regions and countries should see the point in telling that to the corporate reps from all over the world present, especially in support when times are tough.
France stands in a way out thanks to sheer strength, Sweden does a good job and there are of course others. All in all there is room for improvement, which of course gets you going.